Andrea Siracusa

About

Experience

Education

Contacts

Art Director and Graphic Designer from Italy

(2024–Ongoing) Graphic Designer/Art Director @Italian Radical Design
(2023–Ongoing) Graphic Designer/Art Director @Gufram
(2023–Ongoing) Graphic Designer/Art Director @Memphis
(2023–Ongoing) Graphic Designer/Art Director @Meritalia®
(2023–Ongoing) Director @Luna Park Magazine
(2022–2022) Graphic Designer (Intern) @Graphic Days

(2019–2022) BA Communication Design @Politecnico di Torino

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Meritalia®

Radical Everyday 2026

Editorial

Direction and graphic design for the latest Meritalia® catalog released in June 2026. After the introduction of new pieces by Faye Toogood, Philippe Malouin, Objects of Common Interest, and many more at Salone del Mobile Milano, the brand brings its collection together in one catalog. Radical Everyday is the mix between Meritalia®, Oggetti da Collezione, and Edizioni del Pesce.

1/4 Radical Everyday 2026

2/4 Radical Everyday 2026

3/4 Radical Everyday 2026

4/4 Radical Everyday 2026

Meritalia®

La Grazia

Photography
Set Design
Location

Direction

Claudia Zalla
Greta Cevenini
Palazzo Monti

Direction and photography for the campaign for the new releases from Meritalia®, including 543 BROADWAY by Gaetano Pesce, CREASE by Faye Toogood, SCOOP by Philippe Malouin, BUNDLE by Objects of Common Interest, and many more. The project focuses on the concept of a live collection and the relationship between design and architecture.

1/7 La Grazia

2/7 La Grazia

3/7 La Grazia

4/7 La Grazia

5/7 La Grazia

6/7 La Grazia

7/7 La Grazia

Italian Radical Design

RADICAL HOME

Space Design
Set Design
Photography

Art Direction

(AB)NORMAL
Greta Cevenini
Tiziano Ercoli & Riccardo Giancola

Direction and graphic design for the 2026 edition of Salone del Mobile Milano. Italian Radical Design presented its brands together, sharing the booth space under the concept of the Radical Home: a space where design and architecture blend.

1/10 Radical Home

2/10 Radical Home

3/10 Radical Home

4/10 Radical Home

5/10 Radical Home

6/10 Radical Home

7/10 Radical Home

8/10 Radical Home

9/10 Radical Home

10/10 Radical Home

Meritalia®

La Quiete

Photography
Set Design

Direction

Claudia Zalla
Greta Cevenini

Direction and photography for Meritalia®. The project tells the story of a selection of pieces frozen in time as they would be in a dream, embracing the sense of stillness.

1/8 La Quiete

2/8 La Quiete

3/8 La Quiete

4/8 La Quiete

5/8 La Quiete

6/8 La Quiete

7/8 La Quiete

8/8 La Quiete

Gufram

DOG & BABY

Photography

Direction and photography for the campaign for GREEN DOG, RED BABY and BLUE BABY by Gufram in collaboration with Luna Luna and the Keith Haring Foundation. The pieces were presented at the latest edition of Salone del Mobile.

1/5 Gufram & Luna Luna present Keith Haring

2/5 Gufram & Luna Luna present Keith Haring

3/5 Gufram & Luna Luna present Keith Haring

4/5 Gufram & Luna Luna present Keith Haring

5/5 Gufram & Luna Luna present Keith Haring

Gufram

ANDY’S CACTUS®

Direction

Direction and production for the campaign for the new edition of the ANDY’S CACTUS® by Gufram in collaboration with the Andy Warhol Foundation for the Visual Arts.

1/9 Gufram x Andy Warhol – ANDY’S CACTUS®

2/9 Gufram x Andy Warhol – ANDY’S CACTUS®

3/9 Gufram x Andy Warhol – ANDY’S CACTUS®

4/9 Gufram x Andy Warhol – ANDY’S CACTUS®

5/9 Gufram x Andy Warhol – ANDY’S CACTUS®

6/9 Gufram x Andy Warhol – ANDY’S CACTUS®

7/9 Gufram x Andy Warhol – ANDY’S CACTUS®

8/9 Gufram x Andy Warhol – ANDY’S CACTUS®

9/9 Gufram x Andy Warhol – ANDY’S CACTUS®

Gufram

Domestic Treat

Photography
Set Design

Direction

Luca A. Caizzi
Castore Polluce

Direction for the living campaign of Gufram focusing on the newly released icons. The shoot plays on the contrast between the “artificial” shiny painted finish of Guflac and the natural feel of a home.

1/8 Gufram – Domestic Treat

2/8 Gufram – Domestic Treat

3/8 Gufram – Domestic Treat

4/8 Gufram – Domestic Treat

5/8 Gufram – Domestic Treat

6/8 Gufram – Domestic Treat

7/8 Gufram – Domestic Treat

8/8 Gufram – Domestic Treat

Memphis

The Idea of Home

Photography
Set Design

Direction

Alberto Strada
Marchesini / Sarno

Direction for the campaign of Memphis revolving around the total living, but with an ordinary approach.

1/8 Memphis – The Idea of Home

2/8 Memphis – The Idea of Home

3/8 Memphis – The Idea of Home

4/8 Memphis – The Idea of Home

5/8 Memphis – The Idea of Home

6/8 Memphis – The Idea of Home

7/8 Memphis – The Idea of Home

8/8 Memphis – The Idea of Home

Meritalia®

A Soft Space.

Photography
Set Design

Direction

Claudia Zalla
Greta Cevenini

Direction for the living campaign of Meritalia®. The project revolves around the comfort of a home with warm tones and a sophisticated look.

1/8 Meritalia® – A Soft Space.

2/8 Meritalia® – A Soft Space.

3/8 Meritalia® – A Soft Space.

4/8 Meritalia® – A Soft Space.

5/8 Meritalia® – A Soft Space.

6/8 Meritalia® – A Soft Space.

7/8 Meritalia® – A Soft Space.

8/8 Meritalia® – A Soft Space.

Luna Park Magazine

Issue 02 – Summer 2025

Editorial

Luna Park is an independendent self–published magazine started in 2023. Luna Park was born to experiment and to create a networking between people from all around the globe. Luna Park Issue 02 released in June 2025 and features more than 25 new collaborations.

1/10 Luna Park Issue 02 – Cover

2/10 Luna Park Issue 02 – Index

3/10 Luna Park Issue 02 – Index

4/10 Luna Park Issue 02 – Split by Harry Hawkes

5/10 Luna Park Issue 02 – Breath by Iwai Ryusei

6/10 Luna Park Issue 02 – Lo–Fi Bedroom by GROOVIDO

7/10 Luna Park Issue 02 – DURO by Leonardo Canton

8/10 Luna Park Issue 02 – ABbeCeDario by Francesco Carone

9/10 Luna Park Issue 02 – PETERSELIE ALL ALONG by Peterselie

10/10 Luna Park Issue 02 – Lineup

Meritalia®

Oggetti da Collezione

Branding

Oggetti da Collezione is a subcategory of Meritalia®, including the limited edition pieces. The branding starts with the brand's general identity, creating a new icon that includes the necessary information. Together with this symbol, a slight change of colors and grid is introduced, referencing the art and collectibles worlds.

1/6 Montanara by Gaetano Pesce

2/6 Montanara by Gaetano Pesce

3/6 Il Giullare by Gaetano Pesce

4/6 Il Giullare by Gaetano Pesce

5/6 La Fiorita by Gaetano Pesce

6/6 La Fiorita by Gaetano Pesce

Italian Radical Design

Salone del Mobile 2025

Space Design
Set Design

Photography

Visual identity

(AB)normal
Marchesini Sarno
Greta Cevenini
Tiziano Ercoli & Riccardo Giancola

Visual identities developed for each brand (Gufram, Memphis and Meritalia®) of the IRD (Italian Radical Design) booth at the 2025 edition of Salone del Mobile.

1/8 Salone del Mobile 2025 – Exterior

2/8 Salone del Mobile 2025 – Exterior

3/8 Salone del Mobile 2025 – Exterior

4/8 Salone del Mobile 2025 – Meritalia®

5/8 Salone del Mobile 2025 – Meritalia®

6/8 Salone del Mobile 2025 – Gufram

7/8 Salone del Mobile 2025 – Memphis

8/8 Salone del Mobile 2025 – Memphis

Memphis

Back To New

Editorial

In occasion of Salone del Mobile 2025, Memphis launched a new catalogue to present a selection of pieces brought from the archives back into production. Taking inspiration from the archive, the Back To New catalogue used a mostly black and white approach. Isometric illustration sections the printed matter introducing later a bold typography and technical shots of each piece.

1/8 Memphis Back To New

2/8 Memphis Back To New

3/8 Memphis Back To New

4/8 Memphis Back To New

5/8 Memphis Back To New

6/8 Memphis Back To New

7/8 Memphis Back To New

8/8 Memphis Back To New

Meritalia®

Radical Everyday

Editorial

With the expansion of the Meritalia® collection, a new catalogue was developed and launched for the 2025 Salone del Mobile Milano. Following the newly presented rebranding, the new catalogue follows a minimal and utilitarian approach. A poster was also developed featuring the full collection.

1/5 Meritalia® Radical Everyday – Catalogue

2/5 Meritalia® Radical Everyday – Catalogue

3/5 Meritalia® Radical Everyday – Catalogue

4/5 Meritalia® Radical Everyday – Catalogue

5/5 Meritalia® Radical Everyday – Catalogue

Gufram

New Icons 2025

Photography

Set Design

Direction

Mattia Greghi
REFE Studio
Martina Sanzarello

Direction for the photo campaign of the 2025 Gufram releases, including BORING CACTUS® by Drocco/Mello, SCULPTED MIRROR by Snarkitecture, PIETRE by Soft Baroque, MANO by Cinzia Ruggeri and STEAM TABLE by Studio Job.

1/5 BORING CACTUS® by Drocco/Mello, 2025

2/5 SCULPTED MIRROR by Snarkitecture, 2025

3/5 MANO by Cinzia Ruggeri, 2000

4/5 PIETRE by Soft Baroque, 2024

5/5 STEAM TABLE by Studio Job, 2025