Rebranding project started in 2023 in order to bring Gufram’s image into the contemporary world. An updated logo, a new typography and more striking colours set the stage for a new visual approach for the radical brand. With this a serie of new assets was created. The official rebranded assets launched in 2024 in occasion of that year Salone del Mobile including a collection of 20+ small catalogues held in a solid green box. Each catalogue featured a piece from the collection with a custom campaign developed together with different artists and with a custom identity building the gufram Worlds.