Andrea Siracusa

About

Experience

Education

Contacts

25 y.o. Graphic Designer and Art Director from Italy

(2024–Ongoing) Graphic Designer/Art Director @Italian Radical Design
(2023–Ongoing) Graphic Designer/Art Director @Gufram
(2023–Ongoing) Graphic Designer/Art Director @Memphis
(2023–Ongoing) Graphic Designer/Art Director @Meritalia®
(2023–Ongoing) Director @Luna Park Magazine
(2022–2022) Graphic Designer (Intern) @Graphic Days

(2019–2022) BA Communication Design @Politecnico di Torino

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Gufram

DOG & BABY

Photography

Direction and photography for the campaign for GREEN DOG, RED BABY and BLUE BABY by Gufram in collaboration with Luna Luna and the Keith Haring Foundation. The pieces were presented at the latest edition of Salone del Mobile.

1/5 Gufram & Luna Luna present Keith Haring

2/5 Gufram & Luna Luna present Keith Haring

3/5 Gufram & Luna Luna present Keith Haring

4/5 Gufram & Luna Luna present Keith Haring

5/5 Gufram & Luna Luna present Keith Haring

Gufram

ANDY’S CACTUS®

Direction

Direction and production for the campaign for the new edition of the ANDY’S CACTUS® by Gufram in collaboration with the Andy Warhol Foundation for the Visual Arts.

1/9 Gufram x Andy Warhol – ANDY’S CACTUS®

2/9 Gufram x Andy Warhol – ANDY’S CACTUS®

3/9 Gufram x Andy Warhol – ANDY’S CACTUS®

4/9 Gufram x Andy Warhol – ANDY’S CACTUS®

5/9 Gufram x Andy Warhol – ANDY’S CACTUS®

6/9 Gufram x Andy Warhol – ANDY’S CACTUS®

7/9 Gufram x Andy Warhol – ANDY’S CACTUS®

8/9 Gufram x Andy Warhol – ANDY’S CACTUS®

9/9 Gufram x Andy Warhol – ANDY’S CACTUS®

Gufram

Domestic Treat

Photography
Set Design

Direction

Luca A. Caizzi
Castore Polluce

Direction for the living campaign of Gufram focusing on the newly released icons. The shoot plays on the contrast between the “artificial” shiny painted finish of Guflac and the natural feel of a home.

1/8 Gufram – Domestic Treat

2/8 Gufram – Domestic Treat

3/8 Gufram – Domestic Treat

4/8 Gufram – Domestic Treat

5/8 Gufram – Domestic Treat

6/8 Gufram – Domestic Treat

7/8 Gufram – Domestic Treat

8/8 Gufram – Domestic Treat

Memphis

The Idea of Home

Photography
Set Design

Direction

Alberto Strada
Marchesini / Sarno

Direction for the campaign of Memphis revolving around the total living, but with an ordinary approach.

1/8 Memphis – The Idea of Home

2/8 Memphis – The Idea of Home

3/8 Memphis – The Idea of Home

4/8 Memphis – The Idea of Home

5/8 Memphis – The Idea of Home

6/8 Memphis – The Idea of Home

7/8 Memphis – The Idea of Home

8/8 Memphis – The Idea of Home

Meritalia®

A Soft Space.

Photography
Set Design

Direction

Claudia Zalla
Greta Cevenini

Direction for the living campaign of Meritalia®. The project revolves around the comfort of a home with warm tones and a sophisticated look.

1/8 Meritalia® – A Soft Space.

2/8 Meritalia® – A Soft Space.

3/8 Meritalia® – A Soft Space.

4/8 Meritalia® – A Soft Space.

5/8 Meritalia® – A Soft Space.

6/8 Meritalia® – A Soft Space.

7/8 Meritalia® – A Soft Space.

8/8 Meritalia® – A Soft Space.

Luna Park Magazine

Issue 02 – Summer 2025

Editorial

Luna Park is an independendent self–published magazine started in 2023. Luna Park was born to experiment and to create a networking between people from all around the globe. Luna Park Issue 02 released in June 2025 and features more than 25 new collaborations.

1/10 Luna Park Issue 02 – Cover

2/10 Luna Park Issue 02 – Index

3/10 Luna Park Issue 02 – Index

4/10 Luna Park Issue 02 – Split by Harry Hawkes

5/10 Luna Park Issue 02 – Breath by Iwai Ryusei

6/10 Luna Park Issue 02 – Lo–Fi Bedroom by GROOVIDO

7/10 Luna Park Issue 02 – DURO by Leonardo Canton

8/10 Luna Park Issue 02 – ABbeCeDario by Francesco Carone

9/10 Luna Park Issue 02 – PETERSELIE ALL ALONG by Peterselie

10/10 Luna Park Issue 02 – Lineup

Italian Radical Design

Salone del Mobile 2025

Architecture
Set Design

Photography

Visual identity

(AB)normal
Marchesini Sarno
Greta Cevenini
Tiziano Ercoli & Riccardo Giancola

Visual identities developed for each brand (Gufram, Memphis and Meritalia®) of the IRD (Italian Radical Design) booth at the 2025 edition of Salone del Mobile.

1/8 Salone del Mobile 2025 – Exterior

2/8 Salone del Mobile 2025 – Exterior

3/8 Salone del Mobile 2025 – Exterior

4/8 Salone del Mobile 2025 – Meritalia®

5/8 Salone del Mobile 2025 – Meritalia®

6/8 Salone del Mobile 2025 – Gufram

7/8 Salone del Mobile 2025 – Memphis

8/8 Salone del Mobile 2025 – Memphis

Memphis

Back To New

Editorial

In occasion of Salone del Mobile 2025, Memphis launched a new catalogue to present a selection of pieces brought from the archives back into production. Taking inspiration from the archive, the Back To New catalogue used a mostly black and white approach. Isometric illustration sections the printed matter introducing later a bold typography and technical shots of each piece.

1/8 Memphis Back To New

2/8 Memphis Back To New

3/8 Memphis Back To New

4/8 Memphis Back To New

5/8 Memphis Back To New

6/8 Memphis Back To New

7/8 Memphis Back To New

8/8 Memphis Back To New

Meritalia®

Radical Everyday

Editorial

With the expansion of the Meritalia® collection, a new catalogue was developed and launched for the 2025 Salone del Mobile Milano. Following the newly presented rebranding, the new catalogue follows a minimal and utilitarian approach. A poster was also developed featuring the full collection.

1/8 Meritalia® Radical Everyday – Catalogue

2/8 Meritalia® Radical Everyday – Catalogue

3/8 Meritalia® Radical Everyday – Catalogue

4/8 Meritalia® Radical Everyday – Catalogue

5/8 Meritalia® Radical Everyday – Catalogue

6/8 Meritalia® Radical Everyday – Poster

7/8 Meritalia® Radical Everyday – Poster

8/8 Meritalia® Radical Everyday – Poster

Gufram

New Icons 2025

Photography

Set Design

Direction

Mattia Greghi
REFE Studio
Martina Sanzarello

Direction for the photo campaign of the 2025 Gufram releases, including BORING CACTUS® by Drocco/Mello, SCULPTED MIRROR by Snarkitecture, PIETRE by Soft Baroque, MANO by Cinzia Ruggeri and STEAM TABLE by Studio Job.

1/5 BORING CACTUS® by Drocco/Mello, 2025

2/5 SCULPTED MIRROR by Snarkitecture, 2025

3/5 MANO by Cinzia Ruggeri, 2000

4/5 PIETRE by Soft Baroque, 2024

5/5 STEAM TABLE by Studio Job, 2025

Italian Radical Design

Rebranding

Direction

Italian Radical Design, the group holding Gufram, Memphis and Meritalia®, rebrands updating its image with an accessory identity design to coexhist with its brands. A new logo, a new typography and a new system are introduced bringing an industrial element to its design.

1/4 Italian Radical Design – Rebranding

2/4 Italian Radical Design – Rebranding

3/4 Italian Radical Design – Rebranding

4/4 Italian Radical Design – Rebranding

Gufram

PUNCH A WALL

Photography

Direction

Tiziano Ercoli & Riccardo Giancola

Direction for the photo campaign of the 2024 New Icon PUNCH A WALL by Studio Job. The campaign was shot entirely in the Netherlands in the artist’s atelier and gymnasium.

1/6 PUNCH A WALL by Studio Job, 2024

2 /6 PUNCH A WALL by Studio Job, 2024

3/6 PUNCH A WALL by Studio Job, 2024

4/6 PUNCH A WALL by Studio Job, 2024

5/6 PUNCH A WALL by Studio Job, 2024

6/6 PUNCH A WALL by Studio Job, 2024

Gufram

A house is not a home

Photography
Set Design

Direction

Beppe Brancato
Martina Sanzarello

DStudio campaign focused on the New Icons 2024 by Gufram, which include CACTUS® The Invisible Spectrum by Drocco/Mello, BROKEN MIRROR Almost Black & Almost White by Snarkitecture, PUNCH A WALL by Studio Job, FLOWIE by Supertoys Supertoys, PUFFO by Ceretti/Derossi/Rosso, and PIETRE by Soft Baroque.

1/6 CACTUS® The Invisible Spectrum by Drocco/Mello, 2024

2/6 BROKEN MIRROR Almost Black & Almost White by Snarkitecture, 2024

3/6 PUNCH A WALL by Studio Job, 2024

4/6 PUFFO by Ceretti/Derossi/Rosso, 1968

5/6 FLOWIE by Supertoys Supertoys, 2024

6/6 PIETRE by Soft Baroque, 2024

Italian Radical Design

Salone del Mobile 2024

Architecture
Creative Direction

Photography

Visual identity

(AB)normal
Sara Alonso & Andrea Siracusa
Christoph Radl & Andrea Siracusa
Cabinet Milano
Tiziano Ercoli & Riccardo Giancola

Visual identities developed for each brand (Gufram, Memphis and Meritalia®) of the Italian Radical Design booth at Salone del Mobile 2024.

1/6 Italian Radical Design – Exterior

2/6 Italian Radical Design – Exterior

3/6 Italian Radical Design – Exterior

4/6 Italian Radical Design – Gufram

5/6 Italian Radical Design – Memphis

6/6 Italian Radical Design – Meritalia®

Luna Park Magazine

Issue 01 – Spring 2024

Editorial

Luna Park is an independendent self–published magazine started in 2023. Luna Park was born to experiment and to create a networking between people from all around the globe. Luna Park Issue 01 was released end of March 2024 featuring a wide selection of talents.

1/10 Luna Park Issue 01 – Cover

2/10 Luna Park Issue 01 – Lineup

3/10 Luna Park Issue 01 – Manifesto

4/10 Luna Park Issue 01 – Animals by Danilo Xhema

5/10 Luna Park Issue 01 – O Tu Sei Arancione? by Camilla Formiconi (Osille)

6/10 Luna Park Issue 01 – In conversation with Marques and Barry

7/10 Luna Park Issue 01 – Heteroglossia by Giulia Gaffo

8/10 Luna Park Issue 01 – Index

9/10 Luna Park Issue 01 – Index

10/10 Luna Park Issue 01 – Credits