ASAndrea Siracusa
About

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Education

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25 y.o. Graphic Designer and Art Director from Italy

(2023–Ongoing)    Director @Luna Park Magazine
(2023–Ongoing)    Graphic Designer/Art Director @Gufram
(2023–Ongoing)    Graphic Designer/Art Director @Memphis
(2023–Ongoing)    Graphic Designer/Art Director @Meritalia®
(2022–2022)          Graphic Designer (Intern) @Graphic Days

(2019–2022)          BA Communication Design @Politecnico di Torino

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AS©2025 Andrea Siracusa
Luna Park MagazineIssue 02 – Summer 2025
Editorial

Luna Park is an independendent self–published magazine started in 2023. Luna Park was born to experiment and to create a networking between people from all around the globe. Luna Park Issue 02 released in June 2025 and features more than 25 new collaborations.

1/10    Luna Park Issue 02 – Cover
2/10    Luna Park Issue 02 – Index
3/10    Luna Park Issue 02 – Index
4/10    Luna Park Issue 02 – Split by Harry Hawkes
5/10    Luna Park Issue 02 – Breath by Iwai Ryusei
6/10    Luna Park Issue 02 – Lo–Fi Bedroom by GROOVIDO
7/10    Luna Park Issue 02 – DURO by Leonardo Canton
8/10    Luna Park Issue 02 – ABbeCeDario by Francesco Carone
9/10    Luna Park Issue 02 – PETERSELIE ALL ALONG by Peterselie
10/10    Luna Park Issue 02 – Lineup
Italian Radical DesignSalone del Mobile 2025

Architecture
Set Design 

Photography    
Visual identity

(AB)normal
Marchesini Sarno 
Greta Cevenini
Tiziano Ercoli & Riccardo Giancola

Visual identities developed for each brand (Gufram, Memphis and Meritalia®) of the IRD (Italian Radical Design) booth at the 2025 edition of Salone del Mobile.

1/8    Salone del Mobile 2025 – Exterior
2/8    Salone del Mobile 2025 – Exterior
3/8    Salone del Mobile 2025 – Exterior
4/8    Salone del Mobile 2025 – Meritalia®
5/8    Salone del Mobile 2025 – Meritalia®
6/8    Salone del Mobile 2025 – Gufram
7/8    Salone del Mobile 2025 – Memphis
8/8    Salone del Mobile 2025 – Memphis
MemphisBack To New
Editorial

In occasion of Salone del Mobile 2025, Memphis launched a new catalogue to present a selection of pieces brought from the archives back into production. Taking inspiration from the archive, the Back To New catalogue used a mostly black and white approach. Isometric illustration sections the printed matter introducing later a bold typography and technical shots of each piece.
1/8    Memphis Back To New
2/8    Memphis Back To New
3/8    Memphis Back To New
4/8    Memphis Back To New
5/8    Memphis Back To New
6/8    Memphis Back To New
7/8    Memphis Back To New
8/8    Memphis Back To New
Meritalia®Radical Everyday
Editorial

With the expansion of the Meritalia® collection, a new catalogue was developed and launched for the 2025 Salone del Mobile Milano. Following the newly presented rebranding, the new catalogue follows a minimal and utilitarian approach. A poster was also developed featuring the full collection.
1/8    Meritalia® Radical Everyday – Catalogue
2/8    Meritalia® Radical Everyday – Catalogue
3/8    Meritalia® Radical Everyday – Catalogue
4/8    Meritalia® Radical Everyday – Catalogue
5/8    Meritalia® Radical Everyday – Catalogue
6/8    Meritalia® Radical Everyday – Poster
7/8    Meritalia® Radical Everyday – Poster
8/8    Meritalia® Radical Everyday – Poster
GuframNew Icons 2025

Photography

Set Design
Direction

Mattia Greghi 
REFE Studio
Martina Sanzarello

Direction for the photo campaign of the 2025 Gufram releases, including BORING CACTUS® by Drocco/Mello, SCULPTED MIRROR by Snarkitecture, PIETRE by Soft Baroque, MANO by Cinzia Ruggeri and STEAM TABLE by Studio Job.

1/5    BORING CACTUS® by Drocco/Mello, 2025
2/5    SCULPTED MIRROR by Snarkitecture, 2025
3/5    MANO by Cinzia Ruggeri, 2000
4/5    PIETRE by Soft Baroque, 2024
5/5    STEAM TABLE by Studio Job, 2025
Italian Radical DesignRebranding
Direction

Italian Radical Design, the group holding Gufram, Memphis and Meritalia®, rebrands updating its image with an accessory identity design to coexhist with its brands. A new logo, a new typography and a new system are introduced bringing an industrial element to its design.

1/4    Italian Radical Design – Rebranding
2/4    Italian Radical Design – Rebranding
3/4    Italian Radical Design – Rebranding
4/4    Italian Radical Design – Rebranding
GuframPUNCH A WALL

Photography
Direction

Tiziano Ercoli & Riccardo Giancola

Direction for the photo campaign of the 2024 New Icon PUNCH A WALL by Studio Job. The campaign was shot entirely in the Netherlands in the artist’s atelier and gymnasium.

1/6    PUNCH A WALL by Studio Job, 2024
2 /6    PUNCH A WALL by Studio Job, 2024
3/6    PUNCH A WALL by Studio Job, 2024
4/6    PUNCH A WALL by Studio Job, 2024
5/6    PUNCH A WALL by Studio Job, 2024
6/6    PUNCH A WALL by Studio Job, 2024
GuframA house is not a home

Photography
Set Design
Direction

Beppe Brancato
Martina Sanzarello

DStudio campaign focused on the New Icons 2024 by Gufram, which include CACTUS® The Invisible Spectrum by Drocco/Mello, BROKEN MIRROR Almost Black & Almost White by Snarkitecture, PUNCH A WALL by Studio Job, FLOWIE by Supertoys Supertoys, PUFFO by Ceretti/Derossi/Rosso, and PIETRE by Soft Baroque.

1/6    CACTUS® The Invisible Spectrum by Drocco/Mello, 2024
2/6    BROKEN MIRROR Almost Black & Almost White by Snarkitecture, 2024
3/6    PUNCH A WALL by Studio Job, 2024
4/6    PUFFO by Ceretti/Derossi/Rosso, 1968
5/6    FLOWIE by Supertoys Supertoys, 2024
6/6    PIETRE by Soft Baroque, 2024
Italian Radical DesignSalone del Mobile 2024

Architecture
Creative Direction 


Photography    
Visual identity

(AB)normal
Sara Alonso & Andrea Siracusa
Christoph Radl & Andrea Siracusa
Cabinet Milano 
Tiziano Ercoli & Riccardo Giancola

Visual identities developed for each brand (Gufram, Memphis and Meritalia®) of the Italian Radical Design booth at Salone del Mobile 2024.

1/6    Italian Radical Design – Exterior
2/6    Italian Radical Design – Exterior
3/6    Italian Radical Design – Exterior
4/6    Italian Radical Design – Gufram
5/6    Italian Radical Design – Memphis
6/6    Italian Radical Design – Meritalia®
Luna Park MagazineIssue 01 – Spring 2024
Editorial

Luna Park is an independendent self–published magazine started in 2023. Luna Park was born to experiment and to create a networking between people from all around the globe. Luna Park Issue 01 was released end of March 2024 featuring a wide selection of talents.

1/10    Luna Park Issue 01 – Cover
2/10    Luna Park Issue 01 – Lineup
3/10    Luna Park Issue 01 – Manifesto
4/10    Luna Park Issue 01 – Animals by Danilo Xhema
5/10    Luna Park Issue 01 – O Tu Sei Arancione? by Camilla Formiconi (Osille)
6/10    Luna Park Issue 01 – In conversation with Marques and Barry
7/10    Luna Park Issue 01 – Heteroglossia by Giulia Gaffo
8/10    Luna Park Issue 01 – Index
9/10    Luna Park Issue 01 – Index
10/10    Luna Park Issue 01 – Credits